Whether your business is just starting out or you’re taking steps toward a more prominent online presence, there are several online outlets that are a must for businesses and organizations of all industries and sizes. We’ve outlined a quick and easy how-to below on several channels that can benefit your organization and make it easier for others to find it online.
谷歌我的生意
It goes without saying that Google is the be-all and end-all in terms of online search and locating a business. 确定, there are other search alternatives you can use to answer your late-night queries and find recipes, 但当定位一个企业或组织时, you want to be sure you’re easily found on Google and Google Maps. 谷歌我的生意 is an organization’s way of creating an online listing that’s editable and indexable by Google.
适用于新手和新企业
Follow the steps below to claim and customize your listing:
- 如果你还没有， 创建谷歌账号 or log in to a Gmail account that’s related to your organization.
- 去 http://business.google.com/create.
- 先完成你的个人资料, searching for your business name to ensure the page hasn’t been claimed by another party.
- Complete the questions provided by Google to complete your online business profile including location, 类别, 和联系方式.
- Complete your profile and verify your business through one of the provided methods (phone, 邮件或电子邮件).
- 额外学分, upload an image gallery to give users a better feel for your work culture, 办公室氛围或最近的工作.
申请现有帐户
- 如果你还没有， 创建谷歌账号 or log in to a Gmail account that’s related to your organization.
- 去 http://business.google.com/create.
- Search for your business name and select it within the Google database.
- You’ll be presented with a message stating that someone else owns this business.
- 点击“请求访问”按钮. An 电子邮件 will be sent to the 电子邮件地址 on file as the owner of this business page.
脸谱网
即使你现在并不活跃于社交场合, 脸谱网 is still one of the top-searched online outlets for marketing your business. 尽管它的使用率在下降, it continues to be the most popular tool for social networking in terms of active users, 总计超过20亿. A business page on 脸谱网 can make it easy for those already on the platform to have access to your business information, learn more about your product or services and read reviews left by other users.
Create a New Business Page with a Personal 脸谱网 Account
Any 脸谱网 user can create a business page linked to their personal account. Be sure to choose an employee (if not yourself) to create the page and who will responsibly manage the page.
- Start by logging in, then click the “Create” button at the top right of the screen. 从下拉菜单中，选择“页面”.”
- 这将带您进入“创建页面”部分. Click “Get Started” under the “Business or Brand” option.
- Fill in the forms with the information and 类别 of your business.
- 添加个人资料和封面照片. You can do this step later if you don’t have images ready, 但页面会显示不完整和未完成.
- 脸谱网 Profile Pictures should be at least 320px x 320px and a minimum of 720px for cover photos.
这样，您的页面就是公共的. Take the time to fill in more information such as your phone number, 电子邮件, 物理地址, 操作时间更长. 这些都可以在以后完成, but you should fill in as much detail as possible since the Page is public. 请记住 37%的消费者不会考虑与之合作 不准确的信息.
使用Business Manager创建一个新的业务页面
Business Manager on 脸谱网 allows you more control over who has access to your page. You can grant full or partial access to members of your team and even assign them different roles within the platform. 例如, you can give someone access to only post new content and someone else could have access to replying to comments or questions left on the page. Claiming a page via 脸谱网 Business Manager (FBM) is simple.
- Click on “Business Settings” section of the FBM and click on “Pages.”
- 选择“帐户”，然后点击“页面”按钮. 这将显示您的FBM帐户下的所有页面.
- 选择屏幕右侧的“添加新页面”.
- Here you can click one of three options: Add a Page, Request Access to a Page or Create a New Page.
- When adding or requesting access to a page, you’ll need to enter the page name or URL.
你都准备好了! Now you can manage the page yourself, or delegate items to other team members.
声明一个非托管页面
An unmanaged 脸谱网 page can be created as a result of one of two scenarios:
- Someone “checked in” to a business that didn’t have a page
- 维基百科的一篇文章生成了一个页面
在这两种情况下, you can easily gain access and control of the page by clicking on the “is this your business” button below the cover photo. You may have to provide some verification by providing important information such as the business’s phone number, 电子邮件地址, 等.
如果有其他人在积极控制页面, you can contact them directly and ask to be added as an admin.
在这两种情况下, it’s most helpful to use an 电子邮件地址 connected to your business (rather than an agency or third-party contact). 这种方式, you have the ability to manage all aspects of your social channel or Google listing and make changes quickly and efficiently.
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