金普顿 Hotels was the original boutique hotelier in America and was founded in San Francisco in 1981 and just entered the Charlotte market in November 2017. The ducks worked to create a dramatic grand opening and dedication ceremony covered by several local media outlets and worked to get press nationally and throughout drive markets on the East Coast via media relations and outreach. PR wins include Southwest Magazine, 华盛顿邮报》, 芝加哥论坛报, American Way Magazine, Domino, Martha Stewart Weddings and all the local publications. The total media reach during the campaign was 231,773,072 in 674 media mentions and features.
In just over a year, we grew the hotel’s followers to 1,670 on 脸谱网 and more than 3,400 在Instagram, posting 3-4 times per week and working with over a dozen local and national social media influencers to introduce the property to target audiences and broaden its reach.
“I thank you all from the bottom of my heart for an amazing first year. We’re very lucky to have the hotel on a stable foundation due to the great work of this team,” – Robert Hannigan, 总经理