April 7, 2020

2020 COVID US Travel Survey

Yellow Duck Marketing conducted a survey gauging the sentiments of more than 300 respondents about their leisure summer travel plans. The survey closed on 3/27/2020. More […]
April 1, 2020
Caribbean Resort Villa Branding

A Look Behind a Caribbean Villa Resort Branding

When our founder, Julianne, had the opportunity to work with one of our favorite clients in Jamaica again on a new luxury private villa called Buttonwood […]
August 24, 2016

Hacking the Mind of the Online Shopper: Processing Fluency (Infographic)

User experience is so important when designing your e-commerce website. That’s why we follow the tips from the ShoppingQuizzes.com new e-book “7 Ways to Hack the Mind of […]
August 8, 2016

Hacking the Mind of the Online Shopper: The Paradox of Choice (Infographic)

At Yellow Duck Marketing, we can design an ecommerce website on platforms such as WordPress, SquareSpace, BigCommerce and Shopify, so we always have our eye on user […]
May 14, 2013
market research buyer persona

Creating a Buyer Persona

When it comes to generating traffic to your website, quality is just as important as quantity. This means drawing visitors that would actually, feasibly buy from […]
October 17, 2012
Color Psychology


Color affects our environments, our mood, our lives. Never was a color change so evident as when Wachovia and their serene blue/green wave logo was replaced […]
November 15, 2011

Brand Loyalty

All brands and consumer products aspire to attract fiercely loyal and influential brand advocates. I came across two recent examples of brands that have achieved this […]
September 3, 2011

The Hamsters Find Their Target Market

Anyone who has taken any sort of marketing class understands that paying for advertising for pure folly is a waste of time and more importantly, money. […]