“Design in the absence of content is not design, it’s decoration.——杰弗里·泽尔德曼
Believe it or not, the most ideal time to develop your brand 消息传递 is 之前 你开始设计(或重新设计)你的网站. 你可能很容易就跳到颜色上, 网站的图片和功能, 尤其是在 almost 1 million new users plugging into the internet each day. 但没有一个清晰简洁的品牌战略, it is difficult to guarantee that the finished product will successfully meet your business needs and effectively speak to your consumer. Creating your brand 消息传递 in the beginning helps ensure your 网站, 以及为你的品牌制作的任何其他营销材料, will truly resonate and connect with your intended audience.
Think about it this way – your 网站 will be used to communicate a very specific message to your customers. 那么，这个信息是什么呢? 如果你困惑, 犹豫或者只是需要一点指导, keep reading to find out 为什么 it’s so critical to develop your brand 消息传递 之前 your 网站 and how to get started creating the perfect message for your business.
品牌是企业的核心. 你r message defines who you are, what you do and the values behind your brand. A successful brand message will not only distinguish your business from competitors, but also create a lasting impression in consumers’ minds.
另外, a strong brand message gives purpose to everything you create, from taglines in brochures to 消息传递 and architecture and imagery of your 网站. Knowing your ideal client and who the site is intended for will help 你的设计师 have a better understanding of how the site should be crafted. Content strategy, navigation and even graphic design elements depend greatly on your brand 消息传递. 为用户, navigating a 网站 that doesn’t have a defined message is a bit like walking through dark woods with just a low-powered flashlight. 你 可能 最终到达目的地, 但这不会是最愉快的旅程, 而且肯定不是你想重复的.
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So, 为什么 does the 消息传递 need to come 之前 the development of your 网站? To put it simply, execution should always follow strategy. 现在有这么多的网站建设平台, 创建一个设计精美的网站很容易, 但是为了什么目的呢?? Converting 网站 visitors into loyal buying customers or faithful clients takes more than just an impressive interface.
In order to build brand loyalty, you need to know your target audience. In this case, that means knowing who will be visiting your 网站. 一旦建立起来, it makes it much easier for designers to tailor their work toward the end user when contemplating how creative or innovative the site should look as well as how it needs to be navigated. Knowing your target audience also makes it easier to tailor the tone and message of the site for copywriting purposes. Conducting some general research about what kinds of terms people search for that are connected to your brand or your competitors’ brands will help you write the type of content needed to enhance your 网站’s SEO performance 所以这是品牌和科学的结合.
Yet 之前 thinking too deeply about how you should be found online, take some time to focus on 为什么 you want people to find you and what you want to communicate to them once they do. This will greatly affect the direction of your 网站 design and general message. 简而言之, being found by a search engine doesn’t matter nearly as much as being positively remembered by a customer or making sure that they understand and are in alignment with your core company values. 请记住, a 网站 is much more likely to be successful when the final design is distinguishable from competitors, and your brand 消息传递 is consistent throughout your site. 例如, you’ve probably noticed our copywriting is a little offbeat and fun, 就像bet9九州体育登录网址的鸭子性格, 并且因此而令人难忘. Mapping your message also helps keep all the different parts of your 网站 such as copy, 视频, 照片与设计元素一致.
这个过程还允许 的网页设计师 来定制你的网站. They can now offer your guests and future customers a more pleasant user experience because we understand their demographics and psychographics - what makes them tick and what will resonate with them when interacting with a 网站. 整体, establishing a brand message 之前 diving right into web design ensures the 网站 will serve its fundamental purpose, 所有的设计决策都是有意的.
So are you feeling energized about beginning the 网站 development process but wondering where to jump in with your brand message? 这里有一些开始的方法:
- Conduct a brand audit with a facilitator and key stakeholders to define your organizations core values and ideal customer/client base.
- Poll your audience to see what they do and don’t like about your brand, 消息传递, 服务/产品提供或网站体验. This will help you gain a richer understanding of how you’re perceived in the public eye.
If you’re still having trouble defining your brand message or need some guidance along the way, 给鸭子们打个电话或者开枪打bet9九州体育登录网址 电子邮件. 即使你的品牌信息看起来已经一尘不染, we’re still happy to help take the next steps in developing 品牌风格指南 or 网站 为了您不断增长的业务!