表示. web页面. 演讲，投球，帖子. 它的形式并不重要. 对于一些, the idea of having to write anything at all is as much fun as a root canal or being chased by zombies (pick your own worst nightmare).
为什么会这么痛苦? Is it because the minute we sit in front of a blank computer screen, all our ideas get up and walk out the door? 是的,有时候. Writer’s block can be debilitating and costly, and not just to one’s ego. It upsets the best-laid marketing plans for many who seek to grow or promote their businesses.
Writer’s block strikes indiscriminately. 有些人说他们有, because their brains are wired more for math, science or people skills than for the written word. Others suffer because they can’t shake the image of the red-pen-wielding English teacher who scarred them for life. Most writers would agree that work stops when perfectionism gets tangled up with self-criticism. 我要在这种“主义”的混合中再加一点, a tendency to feel overwhelmed with the amount of information you want to cover. 要说的太多，时间却太少.
We put a lot of pressure on ourselves to get it right the first time out, 因为风险很高. We want to present our business and ourselves in the best possible light. 写作 something and sending it “out there,” is like getting a tattoo. Once the ink is dry or the print/send/upload button has been pushed, there’s no going back. 好吧, 有, but it’s painful and most people can still find evidence of what you wrote in the first place.
要做什么? 一些专家说，不要想太多. Just start typing until you get a decent sentence. Others say, don’t even think about writing without a solid outline. What happens when you try both of these tactics and still, nothing comes?
Before we go any further, let’s do a little visualization exercise. Picture yourself sitting next to your Muse – that imaginary person whose only job is to help you create. (Mine’s a cross between Glinda the Good Witch and Chelsea Handler.) Writer’s block is the bully who sits behind you and kicks your seats. 你和你的缪斯应该怎么做? Treat writer’s block like the mean-spirited middle schooler it is, 当然，对它好点，但是, 同时, 维护自己. (This is where the Chelsea side comes in handy.)
Here are some of my favorite go-to tactics for breaking through writer’s block:
• 停止抵抗时. Maybe writer’s block isn’t so much a bully, but a built-in project manager. Its job is to stand there with a clipboard and ask, “Do you need more information about your topic?如果答案是肯定的, then writer’s block wants you to go back out and research, regroup and brainstorm themes for your piece until you’re ready to write again.
• 重新审视你的目标. 你是不是想说得太多了? Narrow down your topic to one or two key points by asking yourself: “if I only had thirty seconds – or 140 characters – to pitch/tweet my entire message, 我该说些什么呢?” Arm yourself with a prioritized list of bullet points that support these essential ideas, ,转眼间, 改变-你有一个工作大纲.
• 如果有疑问，就讲个故事. Facts and figures may be fine in some circumstances, but don’t underestimate the power of narrative (case studies, 奖状, 轶闻)来说明你的观点. These might be a great way to start your piece; then, later on, you can get “back” to business.
• 接受剪切和粘贴. Blessed be these commands that allow us to reorganize our thoughts on the page in seconds. Just like moving furniture around in a room before you settle on what looks best, try rearranging things until you have your high-order thoughts (themes that support your main message) on top of the page and low-order thoughts (subordinate points) down below.
•先谈主题，再谈事实. Once you’re satisfied with the order of things, you can always go back “out” to your original research or data and plug in the facts you need to support those sections.
• 活在否认中. 有时 说 你的写作障碍让情况更糟. Avoid thinking about yourself as a victim. 而不是, stay in control of your writing process and use the “down time” to think more about what you want to say.
•沟标签. Don’t call yourself a procrastinator either. It’s the passive aggressive cousin of writer’s block, and it doesn’t need any more power. 你需要 时间去思考, 所以把它融入你的写作过程中. Think about your project when you’re exercising, shopping, sitting in traffic. By the time you sit down to write, ideas will have been simmering all day.
Do these things, then put your hands on the keyboard and watch the words flow from your fingertips. Trust me, they will come (if they don’t, call us!). Writer’s block is no match for you and your Muse.
Lisa Rubenson is a freelance writer in Charlotte, with more than fifteen years experience in marketing communications. When she is not helping others craft messages, she writes fiction and creative non-fiction. Lisa is part of the 黄鸭营销 network and finds that the Duck Pond is the perfect place to write, 反复思考或重演一个场景 后窗.